As Managing Director of Jago, a multi award-winning communications and PR practice that is highly experienced in developing and delivering a strategic, integrated corporate and employer brand communications.
With offices in Belfast and Dublin, Shona leads a highly skilled team that is committed to strategy, insight and creativity that delivers real impact, measurable commercial value and stand-out work for clients in a range of professional sectors.
Shona is passionate about the role of communications and PR in today’s increasingly competitive and fragmented employment landscape, believing a strong employer brand is more important than ever for any company, large or small.
A Bsc Communications graduate of Ulster University, Shona has been working in PR and communications for over twenty five years, initially working in London advising companies ranging from start-ups to international brand leaders.
Shona and her growing team currently advise a number of blue chip brands and PLCs in Belfast, Dublin and London on the role of communications in employer branding; helping a range of local, national and international organisations to differentiate their offer in the market, and recruit, retain and engage the people they need to succeed.